The Last Titan TV Ad
This will be used on Syfy and Sky 1from the 23rd August for two weeks. It is a modified version of Trailer 1.
The remit I gave myself was it had to deliver the message cheaply and very simply. Trailer 3, although by far my favourite, only has a message about the character. Trailer 2 is Ok, but its not powerful enough although its simple in its message. I therefore plumped for trailer 1 which, in my view anyway, just needed a bit more adding to it to give it the power it needed. Hence the use of a VO artist to deliver the punchline before the details screen.
A full version of the site will go online a short time before publication.